Nadiyah Spencer founded TinkyPoo in 2020 with the goal of creating a diaper company that “stands up to all the giants in the industry” while representing babies of color. “As a Black woman creating a diaper brand that celebrates our babies, I am living a dream that has now materialized,” Spencer said. “It shows my son and anyone watching that anything we put our minds to, we can achieve.”

TinkyPoo’s unisex diapers — available in a handful of colorful prints — are made with plant-based materials, sustainably harvested wood pulp and have an organic cotton inner-lining, according to the brand. They’re built with side wings, an elastic waistband and a double leakage barrier that provides up to 12 hours of protection, TinkyPoo said. Diapers are sold in various quantities and come in four sizes ranging from newborn to large.